Our Brand

Urban Rituelle is an innovative boutique brand of Australian made bath, body and home fragrance products based in Sydney.

From humble beginnings in an inner city Sydney market, Urban Rituelle has now established broad distribution in well over 1000 retail stores throughout Australia, as well as growing international markets across New Zealand, Japan, Thailand, the Philippines and Hong Kong. The Urban Rituelle team is passionate and dedicated to creating products they genuinely love and believe in. The highest quality ingredients and formulations available are sourced for each product line, offering genuinely beautiful products with a distinctive design.

The spiral used in the Urban Rituelle logo is rich in meaning. The Celtic triskel of three spirals represents the three entities of mind, body and spirit as well as the cycle of life. The ancient symbol of the spiral has been modified and redesigned, and represents the modern day, contemporary Urban Rituelle.

The triskel for which Urban Rituelle is now so well recognized, has also been the inspiration for our tagline -

Bath, Body, Fragrance

Urban Rituelle is more than a brand. It is a philosophy of true passion, care, unsurpassed quality and value. Naturally, Urban Rituelle products are not tested on animals and wherever possible recyclable packaging is used.