Meet ‘Alchemy’: Our 20th Anniversary Collection

Meet ‘Alchemy’: Our 20th Anniversary Collection

Alchemy (n): A seemingly magical process of transformation, creation or combination.


INTRODUCING ALCHEMY

Urban Rituelle 20 year anniversary

Alchemy is a collection of products & fragrances carefully selected by our Founders Scott & Leanne to signify our business transformation from a small market stall in the inner Sydney markets to the flourishing and reputable business it is today. Inspired by the process of taking something ordinary and creating something extraordinary, our latest collection brings together two complimentary fragrances that can be combined to enhance the qualities of each other.


DISCOVER THE NEWEST SCENTS


Alchemy: White Lotus, Geranium Leaf & Bergamot

White Lotus, Geranium Leaf & Bergamot
Curated by Leanne
A light ethereal fragrance for a balanced & luminescent fragrance blend. 

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Alchemy: Black Amber, Rosewood & Cedar

Black Amber, Rosewood & Cedar
Curated by Scott
Magical & mysterious for a dark evocative fragrance blend.

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Alchemy: White Lotus, Geranium Leaf & Bergamot with Black Amber, Rosewood & Cedar

LAYER WITH ALCHEMY

Light meets dark to create a scent that transforms & combines to take on an entirely new fragrance throw. While each fragrance stands beautifully alone, each fragrance in the Alchemy collection is also made to compliment & harmonise with one another.

Alchemy: White Lotus, Geranium Leaf & Bergamot with Black Amber, Rosewood & Cedar

We recommend placing the diffusers or candles in your chosen space for a magical & strong fragrance throw. This is perfect if you have a large room you need to fill, with the aim of creating a relaxed & inspiring environment. 

You can also layer the fragrances in our bath & body range – combine washes with lotions & more for a luscious pamper & fragrance sensation.


STYLING WITH ALCHEMY

The black & white colour palette is easy to pair within most homes & offices. We've embraced the meaning behind the Alchemy collection and styled with mystical elements like terrariums, flasks & crystals to make it pop. This would look great on buffets, dressers or study desks to inspire creativity & relaxation. 


Alchemy: Black Amber, Rosewood & Cedar

SECRET SYMBOLISM IN ALCHEMY

Did you know the XX on the Alchemy packaging symbolises our 20 years in business; it’s the number 20 in roman numerals.

Alchemy: White Lotus, Geranium Leaf & Bergamot with Black Amber, Rosewood & Cedar

We are so excited to share with you our newest collection. Stay tuned to this space for more updates on collections, styling tips, interviews & more!


DISCOVER ALCHEMY