Meet Penny, an esteemed styling enthusiast & founder of ‘Elements of Design’ – a beautiful homewares & lifestyle store in the trendy coastal town of Wauchope, a stone’s throw away from Port Macquarie in the North Coast of NSW.
A few years ago, the hotel next to the Elements of Design store closed & bam! Penny decided to take on the whole bottom floor of the building & she hasn’t looked back. Contemporary, boho & cool, this interior haven is now an unmissable destination store for design enthusiasts; a one-stop shop for all thing’s homewares, fashion & lifestyle.
Penny’s shares with us her tricks of the trade.
How did the Elements of Design journey begin?
Elements of Design emporium was started from the ground up 8 years ago when we opened in a corner store. We had a very small space in the building we are at now – we grew in stages. Our vision was to gain the whole bottom floor of this building. We had to wait till the other businesses lease ran out, then the demolition began! We created one big gorgeous space which showcased our fashion store with our homewares & furniture range.
A few years ago, the hotel next door closed & sold. We decided to take on the whole bottom floor of that building also to create our ‘Elements of Zen’ lifestyle store.
18 months on now since opening & we have not looked back, a combined family effort to achieve such a goal!
Penny’s Style in 3 words
Boho, comfortable, neutral
What are your ‘Rules of Thumb’ for creating a captivating interior/display?
- Group Colour Combinations Together. Check out the @elementsofdesignwauchope Instagram for inspiration on different colour combos. Penny regularly posts displays from her store in addition to interior inspiration that make the heart sing!
- Create different levels that are pleasing to the eye. This can help visually unify a space while also leaving enough variation to keep a display from looking boring.
- If in doubt, leave it out! Trust your gut feeling. If you have an inkling it may be mismatched, it probably is.
How do you create a relaxing ambience in your home?
A Scented Soy Candle is the perfect way to create a chill, relaxing ambience. I have one in my reading corner at home that I light when I want to unwind & read a good book.
Favourite Urban Rituelle Product?
Equilibrium Mandarin Basil & Lime Scented Soy Candle
This is my favourite to light when I’m relaxing in my reading corner or entertaining at my apartment. The crisp scent of citrus transforms the space into a tranquil retreat.
Best Food & Coffee in Wauchope?
Antidote Kitchen is my favourite for food! They serve fresh, organic health food & juices. Best eatery in Wauchope without a doubt! It also happens to be next door to our Elements of Zen Lifestyle store.
Words of Wisdom?
At the Elements of Design Store, our mantra is to create experiences for customers by giving everyone the same customer service & making them feel at home.
Shop Elements of Design Online
Visit the Store
13 High Street, Wauchope NSW
Connect with Elements of Design
Follow on Facebook here
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