Our Brand


Urban Rituelle is more than a brand. We create rituals that make people feel good.

Inspired by the sanctity of nurturing both body & soul, our Australian-made bath, body & home fragrance products offer you a welcome escape from the everyday.

From humble beginnings in an inner city Sydney market in 1999, Urban Rituelle has now established broad distribution in well over 1000 retail stores throughout Australia, as well as growing international markets. 

Blending ancient culture & modern sensibilities, Urban Rituelle celebrates the time honoured ritual of bathing. This centuries old tradition offers the very simplest of pleasures to heal the heart, nourish the skin & recharge the body.

The Urban Rituelle team is passionate and dedicated to creating products they genuinely love and believe in. The result is a distinctive collection where artistry meets innovation, where quality delivers genuine results. We offer the perfect synergy; exceptional scents, signature packaging and exceptional customer service.

In 2020 Urban Rituelle proudly celebrates the successes of 21 years in business with over 1000 Australian Stockists, a number of exclusive International Retailers and a very proud team behind the brand.

Welcome to the world of Urban Rituelle, where taking time out has never been more beautiful.