A Shining Moment at Reed Gift Fairs Sydney 2024

It’s with immense pride and joy that we announce Urban Rituelle as the winner of the BEST STAND Award at the Reed Gift Fairs Sydney, February 2024.

This accolade is not just a win for us but a celebration of the journey, dedication, and passion that have been the hallmark of our family business for a quarter of a century.

Right from the start, Urban Rituelle has always been so much more to us than just a business; it's been the place where stories come to life, all through the products we lovingly design and the visual tales we weave in our merchandising.

Winning the Best Stand Award at the Reed Gift Fairs isn't just an accolade; it feels like a celebration of my own journey. I started out my career as a visual merchandiser at Just Jeans back in 1990, before working at Red Earth in a similar role. Today, the way our brand looks & feels is my personal passion project, allowing me to create the visually stunning stories that Urban Rituelle has become known for.

The positive feedback and inspiring thoughts from Marguerite at Retail Life has already set the wheels in motion for what’s next. With new ideas brewing, we are excited about the future and the opportunities to continue elevating the retail experience!

Marguerite Bell from Retail Life was the judge of this prestigious award & she has shared her comments with me;

‘Urban Rituelle your exhibition stand is nothing short of showstopping, resonating perfectly with your brand story of creating rituals that make people feel good! From the beautiful floral arrangements that breathe life into the packaging of your new range, to burning candles and carefully crafted brand story strut cards – your stand captivates attention.

Your sustainability-conscious approach to your stand is commendable and evident in so many aspects of your stand design. Rather than starting from scratch with a new stand, you chose to revitalize your existing stand, demonstrating a commendable commitment to minimizing waste and reducing your environmental impact. By carefully assessing what needed to be changed, and repurposing core elements, you not only showcased your dedication to sustainability but also minimized the pack-up process and overall impact on the environment, especially in terms of transportation logistics.

Once inside your stand, visitors are treated to an immersive and inviting atmosphere that engages all the senses. The inclusion of real floral arrangements into this space and flexible product staging adds a touch of elegance and sophistication, elevating the entire experience to new heights. It's evident that you have paid meticulous attention to detail, ensuring that every aspect of your stand exudes quality and craftsmanship.

The clever integration of printed graphics allows you to effectively communicate your brand story and values to visitors. By understanding your customers' priorities and preferences, you have created a stand that resonates with your target audience on a deeper level, fostering a strong connection and leaving a lasting impression.

You have cleverly and seamlessly integrated your 25-year business celebration. This not only highlights your longevity and success but also reinforces your brand's loyalty and trustworthiness. Urban Rituelle your ability to continuously evolve and innovate while staying true to your brand essence is truly commendable and makes you a truly deserved winner and an absolute showstopping stand.'

The acknowledgment from Reed Gift Fairs and the encouragement from Retail Life has been overwhelming. Their words of encouragement and recognition have fuelled our spirits and affirmed our commitment to excellence and innovation in design and presentation.

As Scott and I reflect on this achievement in our 25th year of business, our hearts are filled with gratitude. Gratitude for the journey we’ve embarked upon, for the team that stands beside us, and for our community of customers that have supported all these years.